Within the TTC Hospitality system, each destination represents a unique slice of regional culture, where visitors not only “travel to see” but also get to touch, create, and deeply experience the identity of every place they visit through meaningful hands-on activities.

Amid the blue sea of Doc Let, TTC Van Phong Bay Resort chooses to tell the story of its homeland through the simplest and most authentic things. Here, visitors can join local artisans in crafting handmade items from seashells and coconut leaves - familiar materials of the coastal region. More than just an entertaining workshop, each handcrafted product carries the rhythm of life in seaside villages, where people have long known how to make use of natural materials to beautify everyday living.

Young visitors creating handcrafted products from seashells at TTC Van Phong Bay Resort.

Through the guidance of local artisans, visitors gain a deeper appreciation for the skillfulness of the local people and realize that seemingly simple materials can be transformed into artistic handmade creations. From these small yet meaningful experiences, messages about green living and preserving local cultural values are conveyed in a gentle but emotional way.

If TTC Van Phong Bay Resort brings the vibrant spirit of a Central Coast fishing village, TTC Imperial Hotel offers a journey into the cultural depth of the ancient capital of Hue. The space here not only reflects Hue’s architecture and artistic heritage, but also serves as a gathering place for many traditional cultural experiences for visitors.

The Hue Traditional Costume Fashion Show recreates the graceful and elegant beauty of traditional attire in a setting rich with the essence of the ancient capital. The appearance of traditional costumes amid music, lighting, and Hue-inspired architecture gives visitors the feeling of returning to a glorious past.

 
The Hue traditional costume performance at TTC Imperial Hotel attracts great attention from visitors.

In addition, experiential workshops such as painting Hue conical hats, making lùng tùng drums, crafting mung bean fruit-shaped cakes, or sewing mini áo tứ thân costumes also provide visitors with a closer perspective on local culture. Instead of simply observing, visitors can directly take part in the process of creating traditional handicrafts, appreciate the meticulousness in every step, and gain a deeper understanding of the value of traditional crafts that have been preserved through generations.

The mung bean fruit-shaped cake workshop brings visitors back to the nostalgic charm of old Hue.

These activities not only help promote Hue culture to both domestic and international visitors, but also create more opportunities for local artisans to sustain their traditional crafts. More importantly, this is a way for culture not to remain confined within museums or books, but to continue existing in modern life through tourism experiences.

Meanwhile, in the Mekong Delta region, TTC Hotel - Can Tho has chosen a gentle yet meaningful approach: bringing the traditional culture of Tay Do closer to visitors. Activities such as children’s áo dài and áo bà ba performances, as well as mini áo dài sewing workshops, are not only experiential activities but also spaces where national cultural values are preserved in the most natural way.

The children’s áo dài sewing experience at TTC Hotel - Can Tho has been warmly welcomed by both parents and children.

Traditional áo dài, áo bà ba, and modernized folk costumes appearing on the small stage carry images of family, homeland, and the lifestyle of the Mekong Delta. Through these hands-on activities, children not only have fun but also gain a deeper understanding of Vietnamese culture, the spirit of family bonding, and the craftsmanship behind traditional handicrafts.

Meanwhile, at TTC Mekong Aqua Park, floating market-inspired fairs are organized during holidays and Tet celebrations, featuring rustic local dishes displayed within a simple countryside setting. Boats filled with fruits, sweet dessert stalls, and traditional folk cakes vividly recreate the peaceful and familiar atmosphere of the Mekong Delta.

In particular, the traditional folk games area has attracted strong participation from visitors thanks to the diversity of games offered, while also helping preserve traditional cultural values that are gradually fading over time.

TTC Mekong Aqua Park recreates the vibrant atmosphere of the Mekong Delta with traditional folk games.

At TTC World - Ta Cu, the Ta Cu pottery village has become a cultural highlight deeply inspired by Cham Pa heritage. Under the guidance of Cham artisans, visitors can create their own traditional terracotta pottery pieces by hand. More than just a handicraft workshop, this experience is also a journey that helps visitors gain a deeper understanding of an ancient culture that continues to be preserved in modern life.

Cham Pa cultural heritage is also recreated and preserved at TTC Resort - Ninh Thuan.

Meanwhile, in Da Lat, the gong performance stage at TTC World - Valley of Love opens up a completely different atmosphere, where the sounds of the highlands echo among pine forests and glowing firelight. These gong performances not only create a distinctive experience for visitors but also contribute to preserving the cultural identity of the Central Highlands in a more vivid and approachable way.

Many visitors enthusiastically try performing Gong music right at the entrance of TTC World - Valley of Love.

The common thread among these activities is turning culture into an integral part of the tourism experience. Visitors not only “watch” but also participate, feel, and connect through multiple senses. This interaction helps traditional values become more accessible and meaningful, especially for younger generations and international tourists.

In the context of modern tourism, where experiential travel and local identity are increasingly valued, preserving regional culture is no longer solely the responsibility of communities or artisans, but is becoming an essential part of the sustainable development responsibilities of tourism enterprises.

TTC Hospotality